This book is a standard for a quality interview prep book. I focused on one area at a time. I especially enjoyed the clear, easily adaptable approach to answering product design questions. "If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. As someone who learns best by seeing concrete examples, I felt that this book really helped solidify my confidence and knowledge about the PM role. It has information about the role, its challenges, how to apply at different firms based on your background, how to make your resume and cover letter, how each firm is different from other and it even has case preparations and coding questions as well. Since the hiring committee cannot hear you directly, you need to have a mixed strategy during interview to deliver your key factors to the committee via multiple interviewers. Also prepare for follow-up questions. What is your favorite piece of software and why? Show you have a long-term plan for your career development. Cracking the Coding Interview … Nugget first. Like the owner. The classical questions are the following: Don’t ask stupid, obvious and irrelevant questions. Porter’s 5 Forces is used for industry analysis. But list a good GPA anyway, it doesn’t hurt. Get some launches under your belt. ), and it's the first book in product management that any PM would recommend to you. It really matters. This book is bread and butter if you want a job in product management. Set up project management tools, plans and processes. Welcome to product management — a city of trade-offs, How to Crush Your Product Management Interview, Q&A With Phyllis, Product Manager & Product Bud, What I Look for in PM Candidates out of College, PURSUIT: A Product framework for product-y folks, Hiring a VP of Product? List quantifiable accomplishments, not responsibilities. Master some key stories. Are there any other resources you feel strongly about?For those who interviewed/worked at Zendesk, how was your interview … In terms of content, you need to concretize your resume: In terms of communication, you need to have a “structure”: The main types and attributes of behavioral questions can be categorized as the following 5 aspects: In preparation of behavioral questions, the following is recommended: For estimation questions, the answer doesn’t matter. Think big. In general, there are 5 rules for writing a good resume: Apparently, work experience is always the most important section in your resume. Start by marking “Cracking the PM Interview: How to Land a Product Manager Job in Technology” as Want to Read: Error rating book. List only relevant activities showing your accomplishments. Take on cross-team or company-wide tasks. Pitch yourself! Cracking the Toughest Project Management Interview … Rule of 72: how many years to double = 72 / x (in %). The main reason why I read this book was to learn more about data driven products from a product manager’s perspective; to have a different point of view in the way a products are conceived, implemented and launched in the context of tech companies. The behavioral questions are asked because the interviewers want to know about your content and your communication. One page. Label your units in case you are confused. For those who aren't the same kind of learner as me, McDowell accommodates through other methods of relaying the same skills. Protected: Everything You Need to Know About Cracking the PM Interview There is no excerpt because this is a protected post. Get the job done, proactively. Here are the questions to ask. How is the company organized? Ship great products. Although not required for PM, strong technical experience can be very helpful in the following ways: For engineers or designers who want to transition to PM role, you need to consider the downsides of being a PM first: Then, try to build and develop the capacities most relevant to a PM role: Meanwhile, actively search for openings in your team or other companies: Lastly, there are a few other ways that help. She has worked as a software engineer at Google, Microsoft, Apple. Make who you work with your top priority. Try to redirect or shut down that if you have to. Improve them. The business strategy section throws too much information at the reader without giving them a good way to incorporate it, but reading about the different frameworks was interesting. Be prepared for your website viewers. In addition, filing patents and having a well-round skill set can help a lot. Don’t complaint. What are the biggest challenges for the company at the moment? Prepare visionary and strategic thinking. Design: PM needs to define the features and functionality of the product including goals, use cases, requirements, wireframes, bullet points, internalization and security. How do customers feel about the product? Even in reality. How does it compare to the alternatives or the competitors? But due to the nature of the Product Management role, it doesn't suffer from many of the former's issues. PM needs to progress iteration through dogfooding, usability studies and running experiments, and prioritize requests and works. Surely there must be much more to it. Acquisition: users, growth, channels, user feedbacks, Activation: define active, active users, popular features, user workflow, Revenue: conversion rate, acquisition cost, support cost, life value, growth rate, Pricing & Profitability questions, especially for online advertising, Analyze the product: vision, strengths, weaknesses, risks, Identify launch goals: users-first, revenue-first, test-first, Design the launch process: how to achieve the goals, Pre-release: messaging, testing, content, media, During-release: sales, demos, press, events, Post-release: analytics, retention, customer feedback, referral. Show strong instincts about business decisions. Choose a growing company with lots of new opportunities. What do you find the most challenging work about the job? Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM … Someone who’s really shipped something is wanted. Repeat it, and ask anything that’s ambiguous. Product Managers are not in the marketing department but usually in the engineering organization. What is the product line? Questions range from Behavioural, PM … Buy Cracking the PM Interview online at best price in India on Snapdeal. If you like books and love to build cool products, we may be looking for you. I especially enjoyed the clear, easily adaptable approach to answering product design questions. This is an amazingly thorough analysis of the qualities of good product managers. Thirdly, consider the culture of the company in the following aspects: Fourthly, you should know how you fit into the company by the details of the applied role: Generally, interviewers would give you some time to ask questions. No stupid mistakes. Cracking the Coding Interview is a book everyone in tech has heard about (if not already read), but I was surprised that Gayle wrote a PM one too! Use a good template for clear reading, not fancy showing. What are the things you want to change in the company? Generally, larger companies tend to hire new grads, and specify a concrete role, while startups tend to hire fewer and more experienced PMs, who have much broader impact in the whole company. For preparation of these questions, here are recommended steps: Interviewers are looking for PM candidates for the following attributes: First, you need to have a framework. Highlights. Figure out how the feature fits into the whole product line. Here are some tips and tricks for advancing the next level: Remember every company has its own focus and strategy to find the best candidate. Be well prepared and don’t waste the valuable time. One or two phone screen interviews, often technical. Here we have several useful frameworks that help: You need to understand the usage of different frameworks: Then, you need to know the product metrics, how you can measure a product. PM should be able to channel multiple points of view. Provide a structure before you do analysis. Become the expert. Cracking the PM Interview: How to Land a Product Manager Job in Technology Product Category : Book ISBN-13 : 9780984782819 Title : Cracking the PM Interview: How to Land a Product Manager … You are not escaping, you want better. DON’T take Cracking The PM Interview as the Bible to interviewing for Product Manager positions. Also, remember the questions should vary based on the level and function of the interviewer. There are no discussion topics on this book yet. What are the major issues and weaknesses of the company? Pick the products with shorter launch cycles. If you ever end up going through PM interviews, check out this book. Product Managers are NOT just writing specs. Being the curious kind, I gave my boss to be a good, throrough interview to make sure I knew where the wind would be blowing from and afterward I simply dove right into it, head first. This book is the complete package for those who are looking for a job in Product Management. What are the highlights and complaints from the customers? It there any threats from other companies or industries? PM should have really strong technical background. Highlight the most interesting or important part of your jobs. Transparency: more transparent vs. more soloed, Ratio of PMs to Engineers: a ratio of 1:10 is more common, Company Culture: quality-oriented/perks vs. hard-working/frugality. Take a customer support ticket, or write user scenarios for features. Figure out what is the goal of the product. B2B Products: PM is focusing on customer research and market analysis, and having the most influence. It is better to be a senior member in the team. Cracking the PM Interview Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Start taking on some PM work, even without the title. Dream. Release: PM runs through a launch checklist. Highly recommended to those who are planning to start their career in product management. Just title? Why are they using this product? moreover, this book helped me understand how to find a great pm when hiring. “One reason product management is such an appealing career is you get to sit at the intersection of technology, business, and design.”, “Behavioral questions tend to fall into one of five areas, so you’ll want to make sure that you have good coverage of these topics across your five key stories. For the interview, I think reading a lot of technical strategies makes you flexible and this interview book, Cracking the PM Interview, helped prepare for the specific questions companies … "If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. How would you launch a video rental service in India? Shipped Software: the product requires more project management and coordination between teams. You can’t say that’s not your job. Use them consistently and often. Customer Purchase Decision Making Process helps us understand the customer buying process, which is important for improving sales. Gayle and Jackie break down the entire process of landing your dream PM job, while bridging a wide range of perspectives that aspiring PMs … How do you think the future of the company’s product and strategy? There is subtle difference between users and customers: users use product, customers pay for it. They don’t have authority. The further you are from graduation, the simpler the Education section is. But it's an acceptable guide for someone just coming out of college and wants to understand the role of a PM. I didn't go too deep into Cracking the PM interview since I already read the book many years ago when I first transitioned into product management. As a PM, you are expected to have an opinion. Think about the corner cases and alternate sources. Are there any news and rumors about the company? Product Managers are NOT Project Managers/Program Managers. Focus on what is important. What features or changes would improve those weak spots? Who they recruit: MBA, new grads, experienced, APM program, technical background, rotation program, etc. What makes users fall in love with the product? What could it be otherwise? If you want to become a Product Manager, this book is the bible for you. Cost per a thousand times (CPM): CPC*CTR*1000, Falling profit = decline in revenue + increase in costs, Falling revenue = decline in sales volume + decline in price, Falling sales volume = decline in acquisition + decline in retention, Declining new customers = decline in different traffics, Increase in costs = decline in fixed costs + decline in marginal costs, Decline in traffic = decline in new visitors + decline in returning visitors. It not only helps you to know what an interview would be like, it also helps you to understand the position better and to know if it's for you or not. You don’t have time to do it all. We recommend this book to students of Stanford's BUS-62W (Intro to Product Management). Major in computer science, or get a minor or related fields, Pick up a double major in economics or business, Intern as a product manager or software engineer, Able to form a relationship of mutual respect with engineers, Good intuition on how long engineering work should take, You become a focus point for criticism (Don’t take it personally!). E.g. Pick the company where you can learn the most. So perhaps not the target audience. Shorter is better. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. It is very rare in a few exceptions. This is rather insubstantial and unsatisfying though it did give me some clue of how PM hiring works. List only as-needed skills. No summary. Engineers set dates. This Cracking the PM Interview: How to Land a Product Manager Job in Technology book is not really ordinary book, you have it then the world is in your hands. Data-driven also matters. You need to understand how online ads work before answering. Run status meetings and gather status reports. List awards with meanings and selectivity. Gayle Laakmann McDowell is the founder / CEO of CareerCup, and the author of Cracking the PM Interview, Cracking the Coding Interview, and Cracking the Tech Career. Most companies like you to know and talk about their products, especially why you love them and what you think can be improved. Show you can learn a lot from this company. You need a strong hire from one of your interviewers. For … Demonstrate you can consistently deliver work at the next level. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Determine the people and skills needed to complete a project. Know your product: whether the product is consumer, healthcare, hardware, or backend infrastructure, you … Think about similar problems. Analyze each product in the following aspects: users, goals, strengths, challenges, why the product excel, priorities, values, competitors, tradeoffs, etc. How does an MBA fit into your product management journey? I would expect it to cover the knowledge and experience that you'd need to gain to actually get a PM job and perform it well. What is your passion about the company? It is everything about prioritization, conciseness and highlights. Thus, I am somewhat biased in my opinion of it. Porter’s 5 Forces: Rivalry among existing competitors, Buyer power, Supplier power, Threat of substitutes, Threat of new entrants. That said, this book has more breadth in understanding what it's like to be a PM and what it takes. Is there any opportunity horizontally and vertically? For current PMs, the most important way you get judged is by the products you have launched. What are the use cases? PM is good at project management and communication. Things start getting interesting around the 50% mark, where the authors begin to cover the "meatier" PM questions like estimation & algorithm design (though the second isn't useful for many interviews. Pick out your best talking points, practice with your brief introduction, think of good questions to ask, go up to booth and have a friendly conversation with the most relevant employee. Re-read your prior performance reviews for any potential PM issues. Goal-oriented, get things done, focus and prioritize. The actual work and the career of PM job depends on the product. One year ago, without any idea of what I'm getting myself in, I said yes to what may turn out to be a very important decision in my life: a product management job. This book is very similar to it's much more well-known cousin "Cracking the Coding Interview". Test your code. Mature Products: The products already have a huge user base, thus PM has a multiplied impact from every improvement. A PM is responsible for making sure that a team ships a great product. Ideally, several of your stories will fall under two or more categories.”, Any comments about this book? SWOT analysis is often used for analyzing a strategic decision. ... Now on to PM-specific interview tips. Step back and think about who are your customers and how to define success before designing any solution. What are their goals? Don’t be negative. Really interesting book that covers a variety of areas that different companies ask when interviewing PMs. Why are you a good fit to the company’s culture? Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Be passionate and proud of your past work. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM … It is very rare in a few exceptions. (No interviewer has ever asked me to brainstorm about vending machines or design a better pen, for example.). Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger te, How many pizzas are delivered in Manhattan? What does the future hold for the company? Early Stage Products: PM focuses on prioritization and needs to do things the quick and dirty way. What did you learn? Substantial, meaty and understandable. PM is a more fluid role. It is the best way to test your passion about something. I have a PM interview next week at Zendesk. December 2nd 2013 What is your favorite part in this company? Break it down. Use the whiteboard for better, clearer communication. How well is the current product or the competitor doing for their use cases? I read this book as an engineering manager just looking to understand the roles of my partners around me through their own eyes. I see this book as the introduction to those wanting to get into PM, but Decode and Conquer has better depth in terms of the types of questions asked. Spend your free time learning something you are really interested in. Bottom up, or top down? Impress your interviewer. Select products from different areas or types. PM prepares for all the things that could go wrong. ⚡Cracking the PM Interview. Figure out what problems the product face. If you are preparing for a PM interview or are interesting in transitioning to the role, definitely give this book a read. The types of metrics can be divided into AARRR model based on the customer lifecycle: There are several options for gathering data and measuring product: Most interview questions can be categorized as the following types: For strategy questions, there are micro level (customer & product) and macro level (company & market). Author of three books, Cracking the Coding Interview, Cracking the Tech Career, and Cracking the PM (Product Manager) Interview. This book is a standard for a quality interview prep book. PM should have “spidey-sense” product instincts and creativity. No summary. Help your team with something tangible early on. Don’t complain that you need more research. Why would you be a good fit for this position? Her background is in software … Welcome back. List your solutions in the order of risks that are taken. Usually, main strategies for decisions include: For marketing questions, the structure of an approach is similar to 5 “C”s like the following: For launching questions, the approach is the following: The important aspects when implementing launch are: For brainstorming questions, they are testing you being not too far to structured thinking. Show clearly you are driving the product development. The most useful components of the book were 1) the sample questions and 2) the example responses. The approach matters, since it reflects how you are building structure to solve a problem. Don’t talk money. If any bug is found, fix it. These common topics are: Leadership & Influence Challenges Mistakes / failures Successes Teamwork You should have at least one story per topic. It may be the second most important section. Implement & Test: PM keeps track of how the project is going and makes adjustment during the implementation stage. Research the companies you are most interested and check the availability of PM role. What is your favorite piece of … In my experience, when applying for anything beyond an Associate PM role, the sample questions in the book are much too vague and more general than what you’ll actually be asked. What is the company’s style? PM makes sure that the teams who will support the product going forward are prepared. Delivers on what it promises. Cracking the Toughest Project Management Interview Questions: With Concise, Practical Responses [Kalangi, Deepa] on Amazon.com. Suspend disbelief, let your imagination goes wild. The following pricing models are often seen in the business: Online Advertising is where the pricing questions are often asked. Who founded the company? Product Managers are NOT the boss. Where do ideas come from? This note is based on (but might be different from) the original contents of the book Cracking the PM Interview, How to Land a Product … What are the selling points of the product? Ask questions to understand the problem. Review and state clearly your assumptions, and why. There are some really great questions and brainteasers which will make your brain busy 😜 overall, It was interesting to see how do most powerful companies interview PM candidates to find the best ones. Projects, please. Cracking the PM Interview Algorithm Design Manual; ~700p, dense DSA refresher that would take a while to cover thoroughly cover-to-cover, lots of other guides on how to brush up for the technical interview… One-day onsite interview, the interviewers include the hiring manager, your future team members and some guys from other teams. You need to get a wow. Product Managers should build what is even beyond the customers ask for. Top 10 truths about product management are: Project Managers/Program Managers do a different function than PMs in the following ways: The companies can largely impact the PM role and career in the following aspects: The daily jobs for PM role varies among different companies. What are the teams and departments to cooperate with in this role? Demonstrate value to people as early as possible. Interesting to peak into the Top Tech (Google, Facebook, Amazon, etc) culture and recruitment process - which is not representative of the tech industry.